Foreword｜Money88
Casino software is the name given to an online gambling solution that provides a visual, audio or software interface that allows users to interact with and experience a simulated casino environment.
These options are popular for players who prefer live casino games over traditional online games such as poker and blackjack. However, live casino solutions have been around for years and have seen incredible growth. Below we have compiled 6 criteria to evaluate before investing in live casino software.
1. Player traffic｜Money88
When it comes to live casino software solutions, the first thing to consider is the number of users who visit these gambling platforms. Live casino solutions with low monthly active player counts not only face formidable challenges in acquiring new players and retaining existing ones. Still, it won’t be able to generate any significant revenue.
The lower the player traffic on a live casino platform, the more likely this gambling solution will fail in a shorter period of time than a platform with high player traffic. Therefore, it is advisable to evaluate live casino solutions based on current player traffic and projected future growth.
2. Carrier reputation｜Money88
Live casino solutions are not owned and operated by the same companies that develop, provide hosting services and maintain regular online casinos. Instead, live casino solutions are provided by licensed companies that provide casino software solutions to operators who operate their sites and market them to players. Licensing companies that can be found online offer different licensing options for operators wishing to use their live casino solutions.
3. Licensing｜Money88
Licensing companies that develop and provide casino software solutions often require websites to be licensed or regulated by the relevant authorities. It helps prevent illegal gaming activity on individual websites, which is an important concern for law enforcement and regulators. Different licensing companies have slightly different licensing requirements, so it is important to determine the requirements of each licensing company before applying for a license.
4. Minimum number of players｜Money88
Live casino solutions that require at least 50 players active on their site will generate more revenue than those that can enjoy a smaller player base. Again, this is because a live casino solution with high player traffic attracts new players and retains existing players better than a solution with lower player traffic. Additionally, sites with a small player base will struggle to generate revenue through advertising and affiliate marketing activities, and therefore have less potential to earn in this area.
5. Referral profit｜Money88
It is a good idea to evaluate live casino solutions based on their recommended profits. While the general concept of the software has been around for years, recommendations for sites to acquire and operate such gambling solutions are not always accurate. This can make it difficult for operators to accurately estimate whether they have enough money to run their sites without taking a loss in the process. Therefore, it is usually wise to find a live casino solution with the estimated revenue a site should generate before investing in the field.
6. Game Diversity｜Money88
A live casino solution that offers a variety of games will be able to appeal to a wider player base than those solutions that only have a limited number of games available. It is also important to evaluate live casino solutions based on the types of games they offer. For example, live dealer blackjack is easily one of the most popular online casino games in the region.
What else should you be aware of when you are in the live casino business?｜Money88
Aside from the software and technology solutions you will be using, there are several factors to consider before starting a live casino. First, casinos must be licensed and abide by the law. Second, casinos must serve games responsibly. This means low-stakes opportunities for beginners and high-stakes opportunities for high rollers. Finally, players should always be able to contact your team with any issues they may have. If they have problems using your software, games, products, etc., they should contact the live chat team or VIP customer support.
Conclusion｜Money88
Live casino solutions are a type of gambling platform that is popular among online players. This popularity has been growing in recent years and is expected to continue in the years to come. However, it is necessary for operators to first decide if they wish to use a live casino solution to succeed in this market.
After determining the pros and cons of using this alternative gambling solution, an operator can decide whether to invest in a casino software solution.
